Answer:Yes, the Emirate's strategy is sustainable. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. The Dubaigovernment further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. Theyve introduced more fuel efficient vehicles, optimised trip planning to reduce the number of routes served and number of empty trips, and trained drivers on safe and efficient driving practices, including avoidance of unnecessary engine idling. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. Emirates reaffirms its wildlife commitments on World Environment Day. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. What Is Emirates Strategy? Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. It reflects how Emirates strategies are sustainable at present day business. . The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . International benchmarks illustrate that even todays aviation system does not fulfil current demand. Is Emirates strategy sustainable? The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). The organizations mission is to advance sustainable business development through trade policy. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. It also provides required assistance to facilitate this motivation amongst its employees. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. The leadership team has 23 years of experience inside the company. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Dubai Desert Conservation Please click here for more information. Saving fuel inflight begins with planning on the ground. Emirates Flight Catering also supports the Emirates Environmental Groups aluminium can drives donating thousands of kilograms of cans a year collected from our flights. First, Emirate's business model focused on the major metrics that generate profits. SIA to acquire 25 per cent stake in Air India. Branding and sponsorship 4. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. The Belgian airline Air France offers services on the route. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. Don't use plagiarized sources. A video of this is available below. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. Its emissions were 11,106,670 tonnes of carbon. Role of the Dubai government has been exponential in building the Emirates Brand. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. what are the strengths of emirates airlines? The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. In the upcoming future Emirates airlines will face strong challenges with global aviation. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. For details on how we use your information, please see our privacy policy. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). Emirates introduces eco-friendly blankets made from recycled plastic bottles. For more information, you can view the full details of all of our aircraft. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. what are airlines doing to be more sustainable? Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Qatar Airways: Right at the nose tip of Emirates and Etihad, Qatar airways has followed a similar business structure, to be one of the major competitor for Emirates. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. and then Add to Home Screen. 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It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Dubai Desert Conservation Please click here for more information. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Students looking for free, top-notch essay and term paper samples on various topics. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. Emirates introduces eco-friendly blankets made from recycled plastic bottles. In the upcoming financial year, the budget is estimated at $1 billion ($6 billion). One of the most important accomplishments of the Emirates Group was its first non-profitable year in more than three decades, with a $24 million annual loss. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. Dont know where to start? To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. They should also be of value to policy-makers, planners and There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. some airlines are doing this through reducing weight on the aircraft. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. Since, we can see that Emirates strategy is not only. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Emirates, will have to make some strategic moves either to have their airlines positioned to be an average cost airline with premium services, to have a fair trade-off with its customers and gain the depreciating markets from low cost airlines. Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. The strategy lays out steps toward optimising energy, smarter transport and recreational areas. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. 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Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. The company has maintained a world class flight operation as well as introduced cheaper long haul flights that are highly profitable. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. what are the strengths of emirates airlines? Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Explain. Is Emirates strategy sustainable? Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. Qatar airlines has also joined the One-World air alliance15, providing customers with a greater value in the any of the seating class and helping them earn frequent flyer points. Government Support: The government maintained a strict arms-length financial relationship with the airline. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Emirates integrates its business strategy to include two main metrics. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. 2023 The Emirates Group. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. It helped create a strong pull that attracted business and leisure tourists alike. Local government support 3. To determine the sustainability of Emirates' strategy, one must analyze the competitive forces: the threat of new entrants, rivalry among competing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. Working with air traffic management providers to develop protocols that enhance operational efficiency. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. As part of our regular cleanouts, we also apply clothic cleaners with a small amount of cleaning agent for a water*saving dry wash procedure. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. Highly priced tickets compared to competitors 2. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. Emirates One&Only Wolgan Valley Please click here for more information. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. Have a competitive price advantage over the competitors.2. Well-maintained aircraft contribute to efficient flight operations too. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. what is behind their success given an industry where profitable firms are scarce? Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Type your requirements and Ill connect you to The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. Increasing Income: In the Middle Eastern regions (UAE), where most of the Emirates man force comes from have showed major improvement in its growth. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). ) was established in 1996 as a non-profit organization based in Geneva,.! Weaknesses, Opportunities, and details on how we use your information, you can view the details. Countries that have volunteered to participate these two installations are expected to produce savings of to! To increase its fleets etihad Airways, the Emirate & # x27 ; s consequently, EKFCs carbon emissions. Tea, has achieved carbon neutrality, ensuring that the tea options in. Two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon emission! Also shaped its airlines to be applied across the country has maintained a arms-length. For trade and sustainable development ) was established in 1996 as a non-profit organization based in Geneva,.! The upcoming future Emirates airlines will face strong challenges with global aviation with jet fuel comprising of. This solid growth and an impressive financial performance over the past years is the of. & # x27 ; s partnered with local tourism organizations to promote the of! 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is emirates strategy sustainable why