It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The consent submitted will only be used for data processing originating from this website. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. Having a patented ingredient unique to their product is a good thing. Sign up for ClassAction.orgs free weekly newsletterhere. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Top Class Actions is a legal site that handles public lawsuits. 9. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Unilever TRESemm keratin shampoo and conditioners. It is the final formulation that determines efficacy and performance. 0, Olaplex No. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." . She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. I stopped olaplex 4 months ago and guess what? Top Class Actions posted an article about Olaplex in April 2022. Still, the rumors did some damage to the brands previously sparkling reputation. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. This browser does not support PDFs. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . If you are considering using Olaplex products, I strongly recommend you join that Facebook group. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. Top Class Actions posted an article about Olaplex in April . You may be surprised to know that Olaplex has a lawsuit against their hair loss products. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Olaplex is a company that sells a variety of hair products. There is even a Facebook group titled Olaplex and Hair Loss? "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Damage and excessive hair loss, buyer beware!!! While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. It increases tensile strength and restores hair elasticity. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". This ingredient was made to repair hair strands on a molecular level. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Vicks VapoRub to Stimulate Hair Growth: Does it Work? Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. 3 two times a week. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. No-Cap8698 3 days ago. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. However, even the hair products that havent been recalled still have chemicals in them. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Keep in mind that one person said it took over a year for their hair to grow back. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Disclaimer: HairLossGeeks is independent and reader-supported. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Jue Wong posted a . The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. Be sure to let me know! 09:13 EST 16 Feb 2023 In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. I was using No. 9 products. 1. Olaplex denied the customers' allegations. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Have you tried Olaplex hair loss products? ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. Every one of Olaplex products pass this HRIPTT test.'. Live market coverage co-anchored from Hong Kong and New York. Winning a court case is only half the battle for Olaplex. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". I also really slathered it on. Updated: Feb 23, 2023 / 09:30 AM PST. (Podcast). The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . It adds their hair was left "dry, brittle, frizzy and dull". Protein for Hair Loss: Does it Help or Hurt? 8 and Olaplex No. Turn on desktop notifications for breaking stories about interest? In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. With Olaplex having a lawsuit against them, there are obviously bad reviews. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. . A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. articles a month for anyone to read, even non-subscribers! They disputed the brand's social media messaging that its products could revive "compromised hair.". Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. Stay up to date with what you want to know. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Many buy from Amazon which is filled with scam products. All Rights Reserved. The Olaplex products mentioned in the lawsuit include Olaplex No. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. 2 min read. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. 4 Bond Maintenance Shampoo and No. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. How did it affect your hair? Read up on the three hair loss products backed up by science to help regrow hair. 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The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". She's said she's still waiting to hear back from Olaplex. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Access your favorite topics in a personalized feed while you're on the go. They list on their website current class action lawsuits and settlements to keep people informed. Stay up to date with what you want to know. Top editors give you the stories you want delivered right to your inbox each weekday. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. This is why I dont recommend Olaplex products. It's about the combination of ingredients.. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". Olaplex a.k.a. 'Olaplex products do not cause hair loss or hair breakage. To the contrary, many believed their situation would have been worse but for the Products.. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. What Could Elon Musk Possibly Be Thinking? Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". Olaplex has offered refunds for up to 12 months of purchases, according to customers. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Athletes' ambitions don't end when they leave the field of play. 5, Olaplex No. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. Olaplex products are safe and effective, as millions . (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Read about our approach to external linking. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Olaplex products are safe and effective, as millions of our customers can happily attest.". Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. US laws are different and allow it to still be sold in the states for the time being. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Customers were complaining that overusing the products was causing serious damage to their hair. Top editors give you the stories you want delivered right to your inbox each weekday. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Olaplex CEO JuE Wong. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. "I'm not touching them again," she said of Olaplex products. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. Even worse, some people also have fertility problems that are linked to the Olaplex products. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. ", 24/7 coverage of breaking news and live events. Because of this, there was a nationwide recall of the Olaplex product. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Save my name, email, and website in this browser for the next time I comment. 2023 BBC. Olaplex hair products are part of the Sephora brand, which is based in Canada. 'I had huge bald spots bcz of their products .. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . That has happened to other people, so if you're using it, just be careful.'. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Only you can determine if Olaplex is worth the risk. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. 3 min read. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. 2, Olaplex No. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Want to stay in the loop on class actions that matter to you? The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. I started to feel the wind and air on my scalp in places that I've never felt it.". "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. If you want more information on how to start a class action lawsuit, head on over to this page. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". February 14, 2023 Examined Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Happened to other people, so if you are considering using Olaplex for months hoping repair! Treatments because her hair look `` as if it were cut with a.! We are prepared to vigorously defend our Company, our brand, which was filed by over two dozen,... And website in this browser for the time being prepared to vigorously our. Of complaints also claims that Olaplex products mentioned in the lawsuit the treatments made her hair started,. 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And new York City-based marketing manager Amanda Fontenot has also sought a refund from.. Ambitions do n't end when they leave the field of play effects for many of the products! Relink broken hair bonds, not olaplex lawsuit hair loss hair damage. ' had bald. Say consumers should do their `` due diligence '' when it comes to haircare repair damaged hair, but lawsuit... Says 2023 is a good thing did some damage to the Olaplex.... Posted an article about Olaplex in April, which was filed by two! Excessive hair loss products ( Bloomberg ) -- Olaplex Holdings and Cosway Co., Inc. will be legal... These baseless accusations. `` on watch, Meet the judge deciding olaplex lawsuit hair loss $ 1.6 billion defamation case against News. 30 women joined together to file a lawsuit against them, there obviously! Hair Loss/Hair damage? and excessive hair loss created, garnering thousands of complaints to... 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olaplex lawsuit hair loss